Google's expanding strategy with Google+ is incredibly interesting.
Restricting the age minimum to 18 has encouraged the adults of society to latch on - major politicians, established workers, and more - something in which Facebook is lagging, what with the mild social stigma behind an adult using Facebook (e.g. it feels awkward when you get a friend suggestion for your best friend's dad, and it's admittedly a bit odd seeing your high school teacher on Facebook).
Further, this strategy encourages anticipation from those below 18 to get a G+ as soon as they turn 18.
I personally find it even more intriguing since it's not only the age at which someone is officially an adult and can participate in contracts with Google; it's also, roughly, the age at which a high school student becomes a college student, which is a major transition socially in that student's life.
Link to check out: http://mmoorejones.com/2011/07/27/why-the-18-age-restriction-is-yet-another-smart-move-by-google/
Opposing views: https://twitter.com/#!/dmonopoly/status/109706383250833408
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